The live score content is becoming a demand for all sports and non-sports portal in the region. Most of the publishers identified the need of live score content in their portal to meet their football fans demand of being updated with football matches results and schedule all the time.
Do you think it is a mast to have feature? I think it is. And the quality level of the content and the level coverage you are providing to your user is the differentiator. I see five reasons why do you need live score section in your portal:
It’s a fact that it is becoming basic feature
Most of sports publishers are having live score section in their portal. Your user is already browsing the Internet and he knows that live score is there everywhere. For him it is a basic feature he is expecting from you to see the scores of his favorite team matches and all associated details as well.
Opportunity to turn more users to loyal ones
In big events users are looking for match details and what is happening in a match while they are on the go or while they are following the game on TV. Here you can avail those details on time and it will be you opportunity to have new loyal users if they found what they are looking for in your live score section.
It is a feature that is available for all sports portal. The existing of the feature is not a differentiator. But how you design you information and how deep are the details you offer for your user is the differentiator.
Content you have for you social media channels
During big football events your user and fans are expecting form you to give them what they are looking for in their social media. Social media is main source of information for football fans. Live scores and match details of your user’s favorite team are a good opportunity to increase your fans engagement level through your social media channels.
Data you can use for other services
The live score service is already providing you with statistical content and details of the matches you are covering. Such content can be used to provide your fans with other services with the same content. Prediction games and info-graphics are perfect example of using the live score content in different engaging services to improve you fans experience.